Guest post by Emily Rankin
It appears that cities, great and small, are all jumping on the Food Truck craze. In the US alone you can find food trucks and vendors on corners in New York, LA, Austin, Kansas, Orlando, to name just a few. Most cities even have weekly or monthly festivals that bring dozens upon dozens of these wheeled kitchens all to one spot.
If the phrase “Roach Coach” comes to mind you might want to revamp your image because these food trucks sure have. At any given moment you can experience first-rate barbecue (American and Korean), fine Mexican and Puerto Rican cuisine, Vegan options, Vietnamese, and good old fashioned PB and J’s made with love right before your eyes. In fact, if there’s a type of cuisine you love it’s a good bet that there’s a kitchen on wheels serving it in your very own town.
Food trucks have been implemented all over the world, gaining popularity in Britain during WWII, but the United States ran with the idea long before with the original chuckwagon in 1866. There wasn’t much in the way of fresh fruits and veggies on those old carts so things have changed and then some. Unlike the old days when you might be able to get something simply warm, if not appetizing, the modern day food truck might have something as simplistic as hot dogs but they’ve doubtless put some kind of spin on it that adds a twist to the whole shebang.
Why the Fashion?
From a restaurant owner’s standpoint it can be affordable and lucrative to have a kitchen on wheels. Not only does the restaurant experience considerably lower overhead, they can also go to where the business is instead of relying on marketing and advertising to their one cement-locked position.
And with the level of quality universally shooting through the roof these wheeled food wagons are now becoming popular at concerts, parties, parks and even weddings.
Plus it doesn’t hurt that it’s Big City hip that can actually translate to the smaller cities and towns as well.
What You Get
For the patrons the cool factor wouldn’t stick if not for prices that are often reasonable and downright affordable for delicious and eclectic cuisines served in one big heaping helping. Got some picky friends you want to have dinner with? Well they can go to one truck you can go to another, then grab a blanket and enjoy a hot meal under the stars.
In the Media
The Food Network’s even helping the cause with its television show, The Great Food Truck Race, a reality show where specialty food trucks travel together to different cities to compete. Judging ranges from creating quality meals for the least amount of money and of course the business each truck can attract and please.
Local movers and shakers within individuals cities also seem to take the cause to heart such as Mark Baratelli, editor of thedailycity.com in Orlando, Florida. He’s been a vocal and passionate advocate for changing peoples’ perceptions of Food Trucks. And people are not only listening, they’re eating.
Written by Emily Rankin. Is your Food Truck insured? Look here: www.carinsurance.org.uk