Born on the 20th May way back in 1873, your Levis jeans have come a long way over many many, years. First manufactured by Mr Levi Strauss, who was born in Germany, Levi jeans are now one of the most iconic items of clothing in the history of fashion.
In a true realisation of The American Dream, Levi Strauss emigrated to the USA with his family in the mid 19th Century. He became an American citizen, living in San Francisco, where working with his partner and fellow Jewish migrant, he developed and manufactured what is now one of the most famous trade marks in the world. The Company is still owned by the Strauss family.
The first pairs of Levis Jeans were manufactured in a canvas cloth, normally used for tents, worn mostly by miners who needed strong serviceable workwear. Later stitched pockets and belt loops were added, followed by the metal rivets were added for extra strength. Denim, the hardwearing blue cotton twill that Levis, and all jeans are made from, was first manufactured in France. The word denim literally means from Nimes, ‘de nimes’ in the original French.
Levis Jeans: All American?
So you can see how, from this tapestry of European connections, the all American icon of the famous Levi jeans began to take shape and this is how blue denims were born. They became very popular with Cowboys riding the range, lumberjacks and railroad workers. Levis jeans are now as synonymous with America as the cowboys who first wore them.
Look around you and every day you will see men, women and children wearing blue denims – Levis Jeans still being one of the most popular brands. One style was all they had in the 1800’s, but now there are so many to choose from – there is a style for everyone out there who wishes to buy a pair of Levis.
Now how do you choose – here are the different styles
Original, Bootcut, Regular, Straight, Tapered, Slim, Skinny and last but not least the famous 501’s with their button fly! Then there are colours to choose from – blue, light blue, dark blue, medium blue, washed out blue being the most popular shades of blue and black is also available.
There are also special jean cuts for women, – straight, curvy, skinny, boyfriend, cutoffs to name but a few. The colours for women also vary – the normal blues and blacks supported by a choice of pinks, reds, various blues besides the normal washed out colours.
Even when they are old and torn they are a fashion item – torn at the knees, down the legs and even across the bum.
There is a style for everyone and it probably makes sense to try before you buy – any store will be only to pleased to assist you with your choice of Levis Jeans. It was the fashion in years gone by to buy Levis made to ‘shrink to fit’. The jeans were put on and then shrunk to fit in a bath by the wearer now there are so many to choose from there is no need for this.
And don’t forget it’s their birthday on 20th May!
Featured images: License: Creative Commons image source
Fashion blogger and vintage lover David Hamer is the proud owner of 58 pairs of Levis Jeans Stand-Out.net is a great place to buy new jeans online.