The popular television show Mad Men has not only inspired a resurgence in vintage clothing, but also vintage furniture.
It’s hard to believe that one television show can have such great influence on America’s buying habits, but it appears to be true. Ever since Mad Men Mid-Century Modern furniture has enjoyed a resurgence in popularity.
Probably due to the appeal and flair of characters like Don Draper, viewers aspire to integrate some of that design into their own lives. The show also took advantage of airing when people were starting to get interested in fashion from the 1960s. Every past decade has a comeback, because of people’s nostalgia; and Mad Man evoked feelings of nostalgia for the 1960s, particularly for the furniture and the clothing.
Don Draper’s Vintage Office
The lead character, Don Draper, is the creative director of an advertising agency, and his office is particularly notable as an example of vintage furniture. From the chairs, to the tables, to even the cigarette ashtrays, each piece has been carefully chosen to complete the look of the era.
Especially impressive, is that the original budget for the set was only twenty five thousand dollars, but still managed to spark interest in vintage furniture with its authenticity. Certain furniture pieces, like the light fixtures, were particularly important to get right, because of how recognizable lamps were from that era. Neutral colors, with bright accents of orange and turquoise were also trademarks of Mid-Century Modern.
The Influence of Mid-Century Modern
Mid-Century Modern furniture is a design and philosophical movement of the twentieth century. It extolled form over function, and has since been regarded as an influential and important movement. The philosophy of Mid-Century Modern is sleek, with organic shapes and elimination of excessive ornamentation.
Also notable is the superior craftsmanship and the lighter woods that were used like oak. The furniture from this era has started to became mainstream, even showing up in retailers like JCP. It’s quite appropriate that Don Draper’s office would showcase these styles, since during that era it was considered cutting-edge and trendy. So it’s fitting that the creative director of a major advertising agency would have an office filled with these trends.
Now Available To The Masses
Mid-Century Modern was created to be extremely functional, and that quality is always better than quantity. It also represents a time of advancement for man ethically and technologically, which manifested itself in the design movement of Mid-Century Modern representing hope for a future better world. Mad Men perfectly reflects this theme, each scene redolent with objects from the era, a perfect accent to the immaculately attired characters.
At one time Mid-Century Modern furniture was available mostly to the wealthy. But over time, with the introduction of furniture lines to JPG, it is available to most anyone who has an interest. Fortunately, the aesthetic can be neatly integrated into almost any style of home. Now, people across America can choose to kick back in their home or office, and relax like Don Draper.
Teresa Thomas works as an appraiser and specializes in vintage furniture for Hughes Estate Sales.