There was a time not too long ago that people would be insulted to be called a ‘Geek’ and would go to lengths to hide certain interests that might make them appear a bit nerdy. Well, times have changed and these days being a geek is embraced and worn with pride, the age of the geek is upon us.
T-shirts and hats emblazoned with ‘Geek’ and ‘Nerd’, traditionally uncool glasses being worn by people that don’t even need to wear spectacles, conventions becoming the place to be seen rather than the place to try to get to without being seen and comic books and super heroes taking over Hollywood are all sure signs that the geek has risen and it will take a lot to shift this cultural change.
You just have to look at how much money has been made in recent years by the Spiderman, Superman and Batman movie franchises alone. Now with the Avengers, Thor, Iron Man and countless others you would be forgiven for thinking this is the only kind of blockbuster available at the moment. The success of both Kickass and Scott Pilgrim also go to show just how popular characters making the jump from comics to film have become.
Comic book stores are enjoying increases in their sales in increasingly difficult financial times and will be grateful for this change in direction. The commercial aspect has seen everything from original comic books and art works to toys, DVD’s and Blu-ray’s and soundtracks really taking over with branded items like bags and T shirts being visible on nearly every main street that you walk down.
It is an interesting shift in cultural stereotypes and could have not only financial gains for those invested, but positive effects on society. Schools could see a change in attitudes from pupils that can know work to their full potential without feeling victimised for succeeding. Having goals to get to university and study something that can lead to a great career could well be the outcome in some cases.
Any cultural moves that encourage reading can only be encouraged and having comics and magazines dedicated to people’s favourite characters from their favourite films will do this. Being able to subscribe to collections that include collectible figurines is also a great incentive as these items can become very collectable for fans and the magazines contain extra information behind the characters.
Social media is helping spread this fascination and the reaction when Ben Affleck was announced as the new Batman spread like wildfire creating free publicity around a movie that had not even been made yet that would have been worth millions. When the film does come out social media will again help to spread the word and you can expect to see some “unauthorised” or “leaked” photos from the set showing the new Batman outfit, of course the film studio will be devastated about all the free publicity that will draw as well.
Maybe it is because the internet has allowed the many original fans of these comics and films realise there are many more like them out there that things have really taken off. Who knows but it looks like it is here to stay for a while so you better look out your spandex superhero costume for a Comic-Con near you soon.
- License: Image author owned
- License: Image author owned
I like to blog on what’s happening in society from political to entertainment. It is interesting to document the coming and going of fashions and trends.